This is a comic book ad for Sea-Monkeys. Sea Monkeys started in 1957 as Instant Life by Harold von Braunhut, an inventor and entrepreneur, and renamed Sea-Monkeys in 1960. Harold von Braunhut was accused of being a con artist preying on adolescence by marketing these fantasy humanoid cartoon expectations in comic book bypassing any parental protection, and indeed in the 1970s, New York’s attorney general, Louis Lefkowitz, went after von Braunhut arguing that Sea-Monkeys were fraudulent, because it’s a fantasy.” However, the judge compared the issue to “sponge cake — it’s not a sponge; and butterflies are not made of butter.” vindicating Braunhut4. Sea-Monkey advertising is a fraud. This reminds me of the movie, Miracle on 34th Street, that proved Santa was real because of all the letters that children sent to him and our society aiding and abetting that practice. Likewise, what proves Sea-Monkeys are real is all the children since 1957 that have bought, enjoyed, and learned from the product. I don’t think the end justifies the means, as evidence by all the science kits that advertise just what you get. However, the kit does have redeeming value of being cheap, convenient, with a well documented internet body of knowledge. Sea-Monkeys are not real, but what you get are actually a hybrid brine shrimp, artemia NYOS.