Harold von Braunhut master minded the naming and marketing of the Sea-Monkey in 1957. About that time, Milton Levine advertised Uncle Milton ant farms in comic books. Milton got rich from the sales. Harold walked into a pet store and saw brine shrimp grown as fish food and wondered if he could sell these as pets. In 1960, he advertised brine shrimp in comic books as Instant-Life. Brine shrimp turned out to be hard for children to grow. Harold asked for help from the marine biologist Anthony D’Agostino. Anthony worked at the New York Ocean Science (NYOS) laboratory in Montauk. Together, they developed two improved breeds of brine shrimp in 1970 and 1995 and named them Artemia NYOS. The Artemia NYOS was patentable and worthy for young scientists.
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History of Sea-Monkeys – The Original Sea-Monkeys (sea-monkeys.com)
Anthony D’Agostino, Marine Biologist | The East Hampton Star